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Field essays on causal AI and marketing science.

Shorter pieces by Dr. Frank Buckler — on specific decisions, methodology critiques, and patterns observed across SUPRA client engagements.

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Essay · 12 min · March 20, 2026 · Dr. Frank Buckler

Why Market Research Is Broken — And What to Do Instead

The conscious mind doesn't make the decision. It writes the press release. Why traditional market research builds strategy on stories, not behavior — and the Deep Implicit framework that fixes it.

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The Say-Do Gap: Why Consumer Research Lies → Pricing Research Methods: A Practical Comparison → What is Causal AI? A Practical Guide for Marketing Leaders →

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