The scientist, the consultant, and the network.
Growth advisory needs intuition earned through experience — and grounded in science. SUPRA is built on both.
Dr. Frank Buckler
Founded SUPRA in 2008. The scientist dedicated to real-world impact. 30 years operationalizing causal inference for marketing decisions — across FMCG, Telco, Tech, Pet Food, Banking, Insurance, and Pharma.
- PhD on Causal AI for Marketing (1998) — before AI was a category
- 9 years corporate as Marketing Director and Global Strategy lead
- Ex-Management Consultant at Simon-Kucher
- 6× ESOMAR Award winner for AI Insights Innovation
- Author of 5 books: Think Causal Not Casual · 10X Insights · Pricing Intelligence · CX Insights Manifesto · End of KPI Illusion
- International keynote speaker — ESOMAR, IIeX, Quirks, DACH industry summits
Prof. Dr. Axel Lippold
Professor of Marketing & Sales. Bridges peer-reviewed research with real-world causal analysis. Joined SUPRA with 20 years of management consulting experience — adding a rare insistence on scientific rigor.
- Professor of Marketing & Sales
- 20 years management consulting · cross-industry pricing & brand strategy
- Peer-reviewed research on marketing analytics and causal inference
- Bridges academic methodology with operational reality
Senior advisors on call for specific engagements.
SUPRA engages an external network of senior specialists for projects where deep category or methodology expertise is required. Each advisor leads a specific domain.
Advisory without science is guesswork. Science without intuition and experience is an ivory tower in PowerPoint.
SUPRA works at the intersection of growth, pricing, and brand — uncovering the drivers that traditional advisors miss because their methodology can't measure them, or their commercial model can't price them.