1Frame
Qualitative neuroscience-informed methods (Deep Implicit Download, projective techniques) to reveal subconscious drivers conventional qualitative misses.
Services
The decision in front of you probably rests on what customers say.
What people say explains a decision they have already made. It rarely reveals why they made it. We work on the one question that is keeping your strategy ambiguous, and find the reason that actually moves demand. No fixed packages.
Where we are usually brought in
Four decisions, and what the customer turned out to be buying.
Four questions leadership teams brought us. Yours probably looks different. That is the engagement we want to have.
Brand Development
T-Mobile USA’s new positioning was working, and nobody could agree on why. Customers were not buying the network. Its boldest features had made T-Mobile the Robin Hood of the industry. 4× revenue at record profits.
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Innovation & Launch Decisions
Sonos planned a new category of mobile speakers. Customers read the planned message, unconsciously, as “just another Bluetooth speaker.” Changing that one reading saved the launch of MOVE & ROAM.
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Creative Strategy
Campaign effectiveness was eroding while the spend stayed flat. Creative levers from the brand’s own 80s campaigns had been quietly abandoned, and they still worked.
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Pricing Decisions
Pricing was cost-plus and nobody dared to move. Some products sat on a demand plateau that carried a far higher optimal price. At Interquell, a 20% price increase lifted profit by 500%.
Learn more Second opinion
A 7- to 8-figure proposal from McKinsey, BCG and the like on your desk?
Before you sign, we review it independently: the question, the method, the AI, effort and price, and the outcome. We will not take on the follow-up project ourselves, so our judgment carries no self-interest. 2% of the proposal value.
How the second opinion works Behind the diagnosis
How we know it, not just that we believe it.
Every engagement runs the same three stages: Frame, Measure, Infer. What varies is the decision, not the rigor of the answer.
2Measure
Implicit Association Testing (IAT), reaction-time-based pricing, behavioral measurement, quantifying System 1 cognition at scale.
3Infer
SUPRA Causal AI extracts cause-and-effect relationships from messy real-world data, counterfactual modeling, causal graphs, instrumental variables.
Frequently asked
Working with SUPRA, FAQ
What does SUPRA do?
SUPRA advises leadership teams on growth decisions that depend on why customers choose: a repricing, a repositioning, a launch, a major campaign investment. We find the reason customers actually act on, which is rarely the reason they give, and prove it causally before the budget is committed, using Deep Implicit Research and Causal AI instead of stated-preference surveys.
Who is SUPRA for?
Marketing and executive leadership at FMCG, pet food, insurance, banking, telco, tech and pharma companies facing a high-stakes decision where being wrong is expensive, a repricing, a repositioning, a major launch, or a campaign investment.
How is SUPRA different from a research agency or a strategy consultancy?
SUPRA is a decision partner, not a report factory. Agencies like Kantar and Ipsos describe the past; strategy and pricing consultancies like McKinsey and Simon-Kucher structure and execute. SUPRA answers the prior question both depend on, what actually drives customer choice, with causal evidence, and often works alongside them. See how SUPRA differs from Simon-Kucher and alternatives to Kantar & Ipsos.
Does SUPRA sell fixed packages?
No. SUPRA engages around the specific question keeping your strategy ambiguous, not fixed research packages. Brand, Innovation, Creative and Pricing are typical engagement areas, not off-the-shelf products.
Where we start
One decision in front of you?
Tell us which one: the brand, the launch, the price, the campaign. The first conversation is about that decision, not about a package.
