The Decision Clarity Speaker
International Keynote Speaker. Founding Partner @ SUPRA.
For events that need substantive talks on Causal AI and Neuroscience for Marketing, the science of why consumers really choose, by someone who has been doing this since AI was in textbooks, not headlines.
Showreel
A compilation of recent keynotes at ESOMAR Congress, IIeX, Quirks, and DACH industry summits.
Current Topics
Each available as a 30-minute keynote, 60-minute deep-dive, or 90-minute interactive session, customized to your audience.
Keynote · 30–60 min
How to create growth in the age of AI, with deeper science on why people buy.
Advancing “How Brands Grow” from a mindless-buyer model to a smart, lazy-buyer customer model. The Ehrenberg-Bass tradition explained 70% of brand growth dynamics, but missed the part causal AI can now access.
Live Interactive Session · 60–90 min
Solve your toughest business question LIVE. Uniting intuition and AI, with a live session using aEEG™ with the total audience.
The talk that uses a scientific method awarded by Esomar and tested at the DFB (German Football Association). Audiences leave with a measured answer to a real business question, and an experience of how Causal AI changes decision-making in real time.
Speaker Profile
Frank Buckler started in AI in 1994, when the term wasn’t yet an industry category and most AI was rule-based systems. His PhD in Causal AI for Marketing was published in 1998. He has been operationalizing causal inference for marketing strategy ever since.
Before founding SUPRA in 2008, Frank spent 9 years as a corporate marketing director and global strategy lead, and worked as a management consultant at Simon-Kucher. The combination gives keynotes a rare quality: scientific rigor framed in language CMOs and boards actually act on.
He is the author of 5 books on causal marketing, pricing, customer experience, brand strategy, and the limits of KPI thinking. He has won the ESOMAR Award for AI Insights Innovation six times.
1Philosophy & Vision
Why most market research produces reports, not decisions, and what to do instead. Causal thinking in a correlation-trained industry.
2Expertise & Career
30 years in causal AI, implicit measurement, pricing intelligence, and brand strategy, applied across FMCG, Telco, Tech, and Auto.
3Personal Life & Interests
What it’s like to spend 30 years on a methodology that was unfashionable for 25 of them. Patience as a strategy.
Testimonials
When we need clarity grounded in causal truth before building strategies, SUPRA is for me the first name to reach out to.
Dr. Marc GüntermannHead of Global Sales Strategy & Business Development, Volkswagen Group At T-Mobile USA and Sonos, SUPRA created the clarity that transformed marketing and unlocked 4× revenue growth.
Dr. David FeickHead of Insights · ex-T-Mobile USA · ex-Sonos SUPRA exposed the limits of conventional research. For high-stakes CMO decisions, they’re my trusted choice.
Thomas BartaNYT bestselling author · global CMO trainer · ex-McKinsey Partner We hired SUPRA at my time at Lechner and they turned our pricing upside down, amortizing the project investments in days.
Dirk Hollsteinex-CEO, Lechner AG Frank and his team optimize our pricing and generate additional profits year after year. I’ve trusted SUPRA since my time at Warsteiner.
Jorgi QueraltCEO, GIMBORN · ex-Marketing Director, Warsteiner Booking
Keynotes, panels, masterclasses and executive briefings. Tell him the event, the date and who is in the room. He answers himself.
