Dr. Frank Buckler.
International Keynote Speaker. CEO @ SUPRA.
For events that need substantive talks on Causal AI and Neuroscience for Marketing — the science of why consumers really choose, by someone who has been doing this since AI was in textbooks, not headlines.
Watch Frank on stage.
A compilation of recent keynotes at ESOMAR Congress, IIeX, Quirks, and DACH industry summits.
Two signature keynotes.
Each available as a 30-minute keynote, 60-minute deep-dive, or 90-minute interactive session — customized to your audience.
Why Brands Grow
How to create growth in the age of AI — with deeper science on why people buy.
Advancing "How Brands Grow" from a mindless-buyer model to a smart, lazy-buyer customer model. The Ehrenberg-Bass tradition explained 70% of brand growth dynamics — but missed the part causal AI can now access.
You Already Know — Decision Clarity Now
Solve your toughest business question LIVE. Uniting intuition and AI — with a live session using aEEG™ with the total audience.
The talk that uses a scientific method awarded by Esomar and tested at the DFB (German Football Association). Audiences leave with a measured answer to a real business question — and an experience of how Causal AI changes decision-making in real time.
30 years of causal AI for marketing.
Frank Buckler started in AI in 1994 — when the term wasn't yet an industry category and most AI was rule-based systems. His PhD in Causal AI for Marketing was published in 1998. He has been operationalizing causal inference for marketing strategy ever since.
Before founding SUPRA in 2008, Frank spent 9 years as a corporate marketing director and global strategy lead, and worked as a management consultant at Simon-Kucher. The combination gives keynotes a rare quality: scientific rigor framed in language CMOs and boards actually act on.
He is the author of 5 books on causal marketing, pricing, customer experience, brand strategy, and the limits of KPI thinking. He has won the ESOMAR Award for AI Insights Innovation six times.
Credentials & Background
- Founder & CEO of SUPRA · Consulting enterprise clients since 2008
- Ex-Management Consultant at Simon-Kucher
- AI expertise since 1994 · PhD on "Causal AI for Marketing"
- 9 years corporate as Marketing Director and Global Strategy lead
- 6× ESOMAR Award winner for AI Insights Innovation
- Author of 5 books · Think Causal Not Casual · 10X Insights · Pricing Intelligence · CX Insights Manifesto · End of KPI Illusion
Philosophy & Vision
Why most market research produces reports, not decisions — and what to do instead. Causal thinking in a correlation-trained industry.
Expertise & Career
30 years in causal AI, implicit measurement, pricing intelligence, and brand strategy — applied across FMCG, Telco, Tech, and Auto.
Personal Life & Interests
What it's like to spend 30 years on a methodology that was unfashionable for 25 of them. Patience as a strategy.
What CMOs say after Frank's talks.
When we need clarity grounded in causal truth before building strategies, SUPRA is for me the first name to reach out to.
At T-Mobile USA and Sonos, SUPRA created the clarity that transformed marketing and unlocked 4× revenue growth.
SUPRA exposed the limits of conventional research. For high-stakes CMO decisions, they're my trusted choice.
We hired SUPRA at my time at Lechner and they turned our pricing upside down, amortizing the project investments in days.
Frank and his team optimize our pricing and generate additional profits year after year. I've trusted SUPRA since my time at Warsteiner.
Contact Dr. Buckler.
For keynote bookings, panels, masterclass invitations, or executive briefings. We typically respond within 1–2 business days.