Is your strategy distinct — or the answer every competitor gets?
Every category has a language of sensible claims. A brand fluent in it sounds credible to customers and interchangeable with its competitors — and AI speaks that language best. Enter your website: we place your positioning next to four competitors and next to the answer AI gives all of you.
A website or a brand name, either works. We read your public positioning — nothing confidential, nothing you have to type.
A directional read based on public positioning, not a substitute for a full analysis. How we handle your data: privacy policy.
How it works
You give us one URL
No questionnaire, no sign-up. We read how your brand positions itself publicly — the same thing your customers and your competitors can see.
We name your four rivals
You confirm or swap them. Then we ask two leading AIs what growth path they would recommend here — the same answer every competitor prompting them would get.
All five, on one map
Distance from the consensus is not enough; different can also simply be wrong. So each brand is scored twice: how far it sits from the AI consensus, and whether its positioning rests on what actually drives demand in its category.
In about a minute you see whether you are genuinely distinct — or interchangeable with the four companies next to you.