There's management consulting. And there's SUPRA consulting.
Competence is free now. Ask any model for a strategy and it hands you the same plausible answer it gives your competitors. Your organization then polishes that answer until everyone nods, and the lowest common denominator was never going to win. SUPRA is the opposite discipline. We keep your strategy above the mean instead of letting it slide back to it.
Every year, leaders bet billions on guesses dressed up as insight.
Our enemy is the say-do gap, the comfortable lie that people can explain their own behavior. Most companies don't fail from a lack of data; they fail because they believe the wrong story about their customer. We're not selling research. We're rescuing leaders from expensive self-deception.
It's about courage, not analytics. Clarity is what lets a CMO act with conviction, so our why isn't "we measure better." It's that we make courage rational. We give leaders permission to be bold, because they finally know what's true. And truth compounds: better products get built, capital flows to what people actually want, and less is wasted on strategy that was guesswork from the start.
Truth compounds. So does its absence.
Ten household names. Ten high-stakes decisions built on the wrong story about the customer. None of them were short on data.
Supra is Latin for above.
An advisory built to keep your strategy above the mean, not regress toward it. It's also the root of the German Supraleiter, the superconductor that carries its full charge with zero resistance. That's the job: zero loss between customer truth and the decision.
Growth comes from a truth about your customers that neither AI nor your own experts can produce. We isolate the one lever that actually moved your number, not the ten that just moved alongside it. That is decision-grade evidence you can audit, surfaced through Deep Implicit Research and proven with Causal AI.
You don't need another strategy deck. You need evidence you can take to the board.
We don't take credit for standing near the growth. Our method isolates which single decision drove the number, before the client committed the budget.
Meet the Team
Growth advisory needs intuition earned through experience, and grounded in science. SUPRA is built on both.
Dr. Buckler founded SUPRA, the scientist dedicated to real-world impact.
Prof. Dr. Lippold joined with 20 years of management consulting, adding a rare insistence on scientific rigor.
Together, they work at the intersection of growth, pricing, and brand, uncovering the drivers that traditional advisors miss.
Advisory without science is guesswork. Science without intuition and experience is an ivory tower in PowerPoint.
Our Insights Team
Senior researchers, causal-AI analysts and behavioral scientists working alongside Frank and Axel across DACH, the UK and the US.
External specialists engaged for projects where deep category or methodology expertise is required. Each advisor leads a specific domain.
Try the Double Jeopardy Test.
Pick one high-stakes decision. We show you the AI consensus baseline, map your internal consensus, then surface the one customer truth that changes the call. Free. Most strategies fail it.
Take the Double Jeopardy Test →