Test ads that work — not just ads that win awards.
For video ads, social media, OOH, and direct mailings. We extract the causal success drivers from existing campaigns and apply them to your next launch.
Three steps from existing assets to predictive playbook.
Most creative testing tells you which ad won. We tell you why — and turn that into a transferable playbook for the next 50 ads.
Profile
We profile dozens or hundreds of ads at hundreds of properties — visual elements, narrative structures, emotional beats, brand signaling. The features that distinguish each creative.
Test
We test all those ads with implicit and behavioral methods — or use available copy-test data. The output: response measurements for each creative variant.
Infer
We extract the causal success drivers with SUPRA Causal AI. Not correlations between creative features and performance, but the actual causal levers you can pull in the next campaign.
The Top 5%: What it takes to outgrow your category.
Causal AI applied to brand growth — what separates the brands that compound from the ones that plateau. By Dr. Frank Buckler.
Download PDF →Where causal creative strategy works.
We optimize the assets that move performance — across the channels where brand budgets concentrate.
Not one-shot strategy. Continuous learning.
We aim to build an adaptive learning system — not a single-shot creative strategy that ages out in six months.
Each cycle teaches the model more about what causes effectiveness for your specific brand, in your specific category. The strategy gets sharper with every campaign.
How does Deep Implicit Research work?
It's a holistic and consistent approach to understanding the System 1 of customers — the unconscious cognitive layer that determines whether a creative breaks through or gets ignored.
We merge qualitative and quantitative neuroscience techniques with Causal AI-based modeling. The output isn't a pre-test score — it's a decision-grade map of what makes creative effective in your category.
Read about Deep Implicit Research methodology →
From insight to in-market creative.
We love to work performance-based. We optimize video and TV ads, build stills and social creatives, design OOH placements, and improve direct-mail assets.
Our execution department helps you move from creative-strategy insight to production-ready assets that actually work in market. AI enables us to cover execution while keeping skin in the game.
Get an instant Creative Diagnostic.
Tell us your brand and category — our AI applies Dr. Frank Buckler's Top 5% frameworks to surface where your creative is losing impact and what causal levers actually drive effectiveness. Free. 5–10 minutes via email.
Get my AI Diagnostic →