1Profile
We profile dozens or hundreds of ads at hundreds of properties, visual elements, narrative structures, emotional beats, brand signaling. The features that distinguish each creative.
Creative Strategy
Which parts of your advertising actually carry the brand?
Most creative testing tells you which ad won. It rarely tells you why. We compare dozens or hundreds of your existing ads, separate the creative levers that cause response from those that merely accompany it, and turn them into the brief for your next campaigns.
The Process
Three steps from existing assets to predictive playbook.
Most creative testing tells you which ad won. We tell you why, and turn that into a transferable playbook for the next 50 ads.
2Test
We test all those ads with implicit and behavioral methods, or use available copy-test data. The output: response measurements for each creative variant.
3Infer
We extract the causal success drivers with SUPRA Causal AI. Not correlations between creative features and performance, but the actual causal levers you can pull in the next campaign.
The book behind the approach
The Top 5%: What it takes to outgrow your category.
Causal AI applied to brand growth, what separates the brands that compound from the ones that plateau. By Dr. Frank Buckler.
Download PDF
Applied across channels
Where causal creative strategy works.
We optimize the assets that move performance, across the channels where brand budgets concentrate.
- 1Video / TV Ads
- 2Social Ads & Stills
- 3Out-of-Home (OOH)
- 4Direct Mailing
Adaptive Learning System
Not one-shot strategy. Continuous learning.
We aim to build an adaptive learning system, not a single-shot creative strategy that ages out in six months.
- 1Find strategy
- 2Optimize assets
- 3Test assets
- 4Iterate
Each cycle teaches the model more about what causes effectiveness for your specific brand, in your specific category. The strategy gets sharper with every campaign.
Methodology
How does Deep Implicit Research work?
It’s a holistic and consistent approach to understanding the System 1 of customers, the unconscious cognitive layer that determines whether a creative breaks through or gets ignored.
We merge qualitative and quantitative neuroscience techniques with Causal AI-based modeling. The output isn’t a pre-test score. It’s a decision-grade map of what makes creative effective in your category.
Read about Deep Implicit Research methodology 
Execution
From insight to in-market creative.
We love to work performance-based. We optimize video and TV ads, build stills and social creatives, design OOH placements, and improve direct-mail assets.
A finding that never reaches the market changes nothing. We stay involved until the campaign is live, and work performance-based where it fits.
Where we start
One campaign decision in front of you?
Tell us which one: the next launch, the creative that stopped working, the budget you are about to commit. The first conversation is about that decision, not about a package.
