Optimize pricing of key SKUs — expect a profit uplift in weeks.
Reaction-time-based pricing tests measure true willingness-to-pay in days. Causal AI models profit at your margins. Roll out with board-ready guardrails.
Three steps from question to confident pricing decision.
Measure true willingness-to-pay in days
Reaction-time-based pricing tests with your audience — not stated preference, not what people say they'd pay. We measure what they actually choose under cognitive load.
Simulate profit at your margins
Scenarios show by SKU and market your pricing sweet spot — and the trade-offs between volume, margin, and brand positioning.
Roll out with guardrails
A results workshop delivers a board-ready soft-launch plan that lets you move fast and eliminates downside risk. No more pricing decisions based on intuition alone.
Trusted by leaders across industries.
What pricing leaders say.
The SUPRA Price & Product Optimizer helped us increase profits. Particularly impressive is the profit simulator, which makes it easy to understand the influence of costs on the optimal price.
The Price Optimizer tool has also helped unlock pricing opportunities and we will use it again.
The board did not believe at first, so we tested the price in a test market. Results match nearly 100%.
Pricing is your #1 profit lever.
Most levers move profits linearly. Pricing doesn't. The math is asymmetric in both directions — and that's why getting it right matters disproportionately.
Scenario: Low margins
A price increase that doesn't affect sales goes straight into the bottom line. When margins are thin, every euro of price uplift is pure profit. Pricing courage is the highest-leverage move in the P&L.
Scenario: High margins
A price decrease that boosts sales exponentially will boost profits. When you've over-priced premium positioning, careful repositioning unlocks volume that high margins can absorb.
Pricing consulting — FAQ
How much does SUPRA pricing consulting cost?
SUPRA doesn't sell a fixed pricing package. Engagements are scoped around the specific pricing decision in front of you — the SKUs, markets, and margin question involved — so the investment matches the scale and stakes. The lowest-commitment way to start is the free AI Diagnostic, which tells you whether a causal pricing model would change your answer before any engagement is scoped.
How does SUPRA measure willingness to pay?
Through reaction-time-based implicit measurement rather than asking people what they'd pay. Stated-preference methods are biased by the say-do gap — people are unreliable narrators of their own wallets. We measure what buyers actually choose under cognitive load, then apply Causal AI to model profit at your real margins.
How is SUPRA different from Simon-Kucher for pricing?
Simon-Kucher leads on pricing strategy and commercial architecture. SUPRA measures the causal input that pricing strategy depends on — true, often non-conscious willingness to pay and the real drivers of choice. Simon-Kucher engineers the price; SUPRA reveals what the market will actually do when you change it. More in Simon-Kucher vs a causal-AI insights firm.
How fast are pricing results?
Reaction-time pricing tests measure willingness-to-pay in days, not weeks or months. A typical engagement moves from question to a board-ready, guard-railed pricing decision in weeks — with a profit simulation at your own margins.
Get a free AI Pricing Diagnostic.
Tell us your brand, category, and pricing question. Our AI returns a custom report — applying Frank's Pricing Intelligence and Top 5% frameworks to your specific context. Free. 5–10 minutes via email.
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